Across Australia, food distributors are searching for products that not only perform in the kitchen but also bring something different to the table. That’s where VEDE Pasta comes in.
We’re not just making pasta — we’re shaping a new standard in foodservice. VEDE combines artisan quality with commercial reliability, helping chefs and distributors deliver meals that impress without slowing down service.
If you’re looking to build a smarter, more distinctive pasta range, here’s why VEDE belongs in your catalogue.
1. Pasta Cuts You Won’t Find Anywhere Else
VEDE is Australia’s only producer of fresh IQF (individually quick frozen) pasta that’s made using sourdough fermentation and traditional hand-stretching methods.
Our exclusive range includes:
- Sourdough Mafaldine – elegant ribbons with royal roots
- Strascinate Nero – curved black pasta made with activated charcoal
- Orecchiette – classic ‘little ears’ from Southern Italy
- Fogliette de Ulivo – olive-leaf–shaped pasta for a modern twist
These aren’t your average pasta shapes — they add texture, authenticity, and menu appeal that chefs (and diners) remember.
2. Built for Fast, Reliable Kitchen Service
We get it — chefs don’t have time to babysit pasta. That’s why VEDE is designed for real kitchens.
Every shape in our range cooks from frozen in just 2 to 3 minutes — with no clumping, no sticking, and no prep. Just boil and plate. Whether it’s à la carte, banqueting, or high-volume events, VEDE performs under pressure.
3. Freezer-Friendly, Inventory-Friendly
All VEDE pasta is IQF frozen and packed for an 18-month shelf life. That’s flexibility for your customers — and fewer spoilage issues for you.
It integrates seamlessly into your existing freezer inventory systems, and it’s compatible with broadline distribution models.
4. Premium Quality That Moves
VEDE’s sourdough pasta is designed for mid-to-premium venues and moves quickly in:
- Modern Italian restaurants
- Hotel and resort kitchens
- Event venues and catering companies
- Gastropubs and upscale pubs
Our range allows for premium pricing and delivers strong volume across multiple sectors.
How to Pitch VEDE Pasta to Your Customers
Need to help your customers see the value? Try these simple talking points tailored to different types of venues.
For Italian Restaurants
“Upgrade your menu with sourdough pasta and artisan cuts like mafaldine and orecchiette. VEDE Pasta delivers restaurant-quality results — fast.”
For Catering Groups & Function Kitchens
“Cooked from frozen in just minutes and built to hold during service. VEDE’s pasta is perfect for high-volume functions and pre-plated events.”
For Hotels & Hospitality Chains
“Whether you’re serving 20 or 200, VEDE Pasta offers reliable consistency, beautiful plate presentation, and strong guest appeal.”
VEDE in Action
We’re already stocked by leading names including:
- MOCO Food Services – Queensland
- Factory 51 – Italian restaurant & wedding venue, Brisbane
- Bergen Restaurant – Toowoomba
- Plus boutique distributors and wholesalers across QLD and beyond
Product Format and Details
- 3kg vacuum-sealed cartons
- 6 x 500g retail-ready pouches (available by request)
- Frozen IQF — no defrost needed
- Shelf life: 18 months
- Labelling: English and bilingual options
- Marketing: POS, photos, cook guides, and more available
Common Questions from Distributors
Q: Can chefs cook it straight from frozen?
Yes — 2 to 3 minutes from freezer to plate. It’s built for service.
Q: Does it need par-cooking?
No. That’s one of VEDE’s biggest advantages — zero prep required.
Q: Is it suitable for plated and banquet service?
Absolutely. The sourdough dough holds structure beautifully for both.
Q: Do you offer gnocchi?
No. VEDE specialises in long and short pasta cuts only — no gnocchi.
Q: What’s your MOQ?
We typically work with distributor partners, but can discuss smaller volumes for qualified accounts.
How to Add VEDE Pasta to Your Catalogue
Step 1: Get in touch — or use the contact form on vedepasta.com.au
Step 2: We’ll send our distributor pack — with pricing, spec sheets, product info, and POS assets
Step 3: Request a sample — we’ll deliver a tasting box for key accounts or meetings
Step 4: Start selling — we’ll support onboarding with fast logistics and marketing tools
VEDE Pasta: Artisan Quality, Made for Foodservice
There are plenty of pasta brands out there. But VEDE brings something rare:
- A story rooted in Australian innovation
- A sourdough process that chefs can stand behind
- Beautiful pasta that looks as good as it tastes
- Consistency that keeps service running smoothly
If you’re ready to offer your customers a pasta line that ticks every box — flavour, flexibility, story, and shelf life — VEDE Pasta is ready to deliver.
👉 Let’s talk wholesale.